A.1. Original Sauce is on a mission to reignite the brand as the #1 sauce for red meat with today’s consumer. In this workshop, leaders from A.1. and Fetch, America’s Rewards App, will dive deep on how they resurfaced an old partnership to identify and target new shoppers, capture competitive buyers, and boost spend among loyalists with personalized offers and points through the rewards platform.

Discover how brands can apply learnings from A.1.’s ambitious, “high steaks” growth strategy and leverage data-driven insights for unprecedented personalization at scale on a platform that proves investing in lifelong consumer relationships is stronger — and more efficient — than an ad buy.